Creating captivating Instagram content can be one of the hardest tasks in all of social media. With so many innovative trends and companies putting out works that compete as top-tier designs, photography, and copywriting while leaving the middle and bottom of the pack by the wayside.
And if you feel like your Instagram content has been boring or dull, then we’ve came up with a few helpful tips to not only spruce things up, but get them rolling consistently for the long-haul. Check them out below:
Use An Engagement Service
One of the fastest-growing trends on Instagram right now is engagement services. Essentially, these take your content and distribute it to the right set of eyes that would genuinely like what you have to produce, so essentially enabling you to buy Instagram likes spread across different audiences all from the same niche. As we’ve come a long way from hiring bots or like farms, these services will give you real followers quickly without the hesitation of trashing your brand or reputation.
Learn To Love Visuals
It goes without saying that if you’re going to make content that’ll pop on Instagram, you’ve got to love visuals. A significant reason so much falls by the wayside is that it’s made by people who don’t have a love for what they’re designing.
This prohibits it from reaching its full potential, which is why it’s imperative to have a genuine care for what you’re creating. No matter if your passion is design, photography, copywriting, or all three, embracing whatever is you’re passionate about doing or learning will help you win every time in creating content, hands down.
Create A Content Calendar
For how important it is to love the content you’re creating, the other half is knowing when it should be coming out. If you ask any expert that markets a lot on Instagram, one thing they’ll tell you is how taking a bird’s eye view to your content and planning things out weeks ahead of time will not only help with scheduling events, but also with looking at what story arc your brand is playing into.
Dedicate the effort to drawing out a calendar or use a planning service like Later or Buffer, providing you with the proper insights into how these have been performing over time as well.
Dedicate Time To Production
Not enough accounts really dedicate the time to producing quality content, and for some, it really shows. As we were saying earlier about being passionate about whatever it is you’re building, the biggest consideration with that is also taking the time to not only make what you’re doing but learning how to get better at it.
The real essence of being great at Instagram is learning how to steadily improve over time, which will only come if you look at how you can dedicate the hours on a day-to-day basis. Take this as a chance to really dive deep into this new skill, providing yourself with the content you’ve always really wanted to have.
Make It A Habit To Study Daily
As Instagram is an ever-changing beast, taking the time to study what’s changing and trending is an absolute must. Beyond just Instagram, also take a look at trends on other platforms you can translate to your audience on IG; for example, seeing what viral trends occurring on TikTok or Thriller that might in turn work for Instagram Stories or Live.
As social media is something everyone’s trying to learn and invent simultaneously, there’s no reason you can’t be a part of that bigger process as well.
Invest In Licensing
According to ViralRace, even if you’ve been creating top-tier content on Instagram and absolutely killing it, there’s not enough time to make everything you’re going to need to keep up with the steady demand of content people expect. Instead, it’s smart to license out some of the things you might consider necessities that you either think someone else can make better than you or you don’t have the time to build yourself; for example, typography kits or stock photo sets that match your brand’s aesthetic.
While we’re not suggesting to go cheap, some of the content you can license to help your brand grow can be pretty top-tier if you know what you’re looking for. Do some digging for something that you think will put you ahead.
Ask For Audience Feedback
It’s never a bad idea to ask those you’re trying to entertain if they’re, well, being entertained. No matter if it’s via a quiz, conducting a poll, or even just asking a general question, going back to your audience and asking what they like, what they don’t like, or even what they might want to see is always a smart call, providing you the feedback to understand where you should go from here.
As your audience is already hooked in, the only thing that can help your chances is bringing them into the process, and in turn, making content they want to share with their friends.
Conduct A Brand Audit
A brand audit is when you dig through your current branding and ask how it’s perceived on the outside. This can be achieved via focus groups, surveys, or even by bringing in an outside agency that you trust.
The biggest reason that people conduct brand audits is that they are concerned about how much people are willing to engage with their brand, as well as if it’s still relevant to their current base. It’s okay for brands to grow over time, which is why it’s not a bad idea to see if it’s time for your company to do the same too.
Partner With Other Brands
It’s never a bad idea to partner with another brand over content. While you obviously want to make sure you’re up to the same standards as they are in regards to production, the payoff can open yourself up to an entirely new audience…one that can help you get a much-needed boost in viewership.
Take the time to reach out to the other brands in your industry that you admire, providing an opportunity to both learn and grow from studying their practices too.
Keep Track Of Your Aesthetic
Finally, keeping track of all your brand assets is an absolute must for both keeping your visuals consistent as well as making sure your brand stays on-point.
As a lot of companies try to explore and experiment with an array of looks and feels, that’s not always beneficial if it’s nothing something your industry is responsive towards. Instead, stick with a base of what works for you, slowly branching out from there to add other assets to your arsenal.
What are some ways you’ve been able to make your brand’s Instagram content shine from the rest? Comment with your methods below!
The post 10 Ways To Make Your Instagram Content Pop appeared first on David's Been Here.
from David's Been Here https://davidsbeenhere.com/2020/02/05/10-ways-to-make-your-instagram-content-pop/
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