What makes your good food “good”? The ABCs of Good Food will attempt to answer that (and ask more questions along the way). We’re hoping to clarify jargon, highlight underrepresented issues, and help you feel a little less paralyzed in the egg aisle.
“I was recently at the grocery store and saw hydroponic greens labeled as ‘organic’,” Kristin Kimball, co-owner of Essex Farm, explained to me, exasperated. “The term ‘organic’ refers to produce grown in unadulterated soil. How can hydroponic greens—greens literally grown without soil—be called organic?”
from Food52 https://food52.com/blog/24987-what-is-food-branding
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