Social media marketing strategies for tourism during the COVID-19 pandemic

COVID-19 has led to a deep financial recession across the world. Social media marketing is recommended by experts as a useful way of keeping your brand alive and build your bottom-line strong again.

The tourism industry has suffered the most during the coronavirus pandemic. Almost all countries restricted social activities and banned planes, taxis, hotels, and many other items related to the travel industry.

Stay-at-home orders caused a significant drop in the income of travel agencies and tour owners. Although some countries are reducing the restrictions, the long-term effects of this downturn are still raging.

Amid the crisis, there is still a chance for travel-related businesses to get back to the market. A wise social media marketing strategy can save their identity and stop further financial losses.

Different social media platforms like Instagram, Facebook, and Snapchat provide you with different marketing features in this regard.

Here are several tips to save your brand identity during the corona crisis:

Avoid signaling negatively

Your social media presence should clearly broadcast the current problem, especially the effects on your industry. But please avoid making the problem worse by speaking negatively.

Detailed data from daily changes and a positive interpretation can work miracles. Try to provide a clear and concise report of what you’re doing for disinfecting and ensure your guests of their health and safety.

A consistent strategy in this regard can significantly increase the trust of your audience and encourage them to become your guests.

People are currently sitting at their home worrying about the future. So you shouldn’t panic. Instead, try to calm them down and make them sure that everything is going to be OK. This is key to maintain your brand identity and appear like a niche thought leader.

Provide fair cancellation options

Keep in mind that the crisis will soon be over and people will start to travel again. So you need them and their trust.

Although you might be currently worried about your money, you shouldn’t place a burden on your customers. 

In other words, you’d better accept their reasons for cancelations and offer them fair prices. If you can manage this hard time well, bookings for late summer and through the fall will hopefully offset the losses.

Business owners that offer fair cancellation options will definitely win future bookings. You can postpone the reserves to the future so that they can return after the eradication of the virus.

So make sure that you’re offering fair cancellation options to your customers to guarantee future bookings.

Generate corona-related content

The coronavirus crisis has caused different countries to take different measures about social distancing and lockdowns. 

Plenty of information is constantly broadcasting about the situation and this is a chance for content creation. The creativity and a consistent social presence can help you to take advantage of this information.

Try to combine your niche content with the most recent data about the coronavirus to encourage your audience to keep following you.

You need to make a sense of urgency in your content so that they think they might lose important data without your content.

You can insist on the role of your brand in solving the current problems and stopping the spread of the coronavirus.

User-generated content is also a perfect means of getting higher engagement rates, especially during the COVID-19 pandemic. It’s good to ask your previous customers and even new followers to share their moments of using your services.

By sharing these posts, you can make your customers feel comfortable with you and keep using your services in the future. This is also a good way of getting more followers, generate more leads, and finally convert them to real sales.

Remember that trust and authenticity are keys to capture the attention of users these days. Social users don’t want to hear about luxury services and posh restaurants. Instead, they need to know you’re living just like them during the crisis.

So it’s better to generate more transparent content like Live videos to ensure them that you’re beside them in this hour of greatest need.

Another important matter is using a different set of hashtags and captions. Searching trends have considerably changed due to the outbreak of the coronavirus and you need to optimize your keyword strategies accordingly.

Try to use a combination of corona-related and niche-related hashtags and captions to make the most out of new search trends.

Leverage the power of social media travel influencers

Influencers are now one of the most important items in digital marketing. They can provide marketers with more followers, higher engagement rates, better brand awareness, and finally more sales. 

The coronavirus pandemic has changed many brands’ marketing budgets, especially influencer marketing. However, there is still a chance to use the beneficial aspects of this technique.

Social users are still following them and consider their content authentic. So you can collaborate with them to make your audience keep following you.

Try to find and sort the most authentic travel influencers. Tools like Crowdfire and Awario can help you to find those influencers who are related to your niche.

You need to choose and contact them according to your budget. Of course, many influencers, especially those who are related to the tourism industry, have cut their prices.

This is a great chance for you to remind your niche audiences of your brand during the crisis. Click here to read more about influencers.

Explain your recovery plan for the post-corona period

After all these tasks, you have to devise an efficient recovery plan for your brand. This is actually the hardest part of your business strategy that you need to think about.

It’s good to get feedback from your customers and make them feel they’re an important part of your strategies.

By explaining your recovery plans, your followers will have the time to arrange their future trips accordingly. So they will highly likely consider your brand to be a good option.

Anyway, people still love exploring the world and experience different cultures. So you can be the first to offer them a good option for traveling.  

 

Final word

We tried to provide several tips to help you maintain your traveling brand identity on social media during the corona crisis. Of course, you have to read and experiment more to optimize your social media marketing performance. Try to use social media automation tools to analyze and improve your strategies.

 

The post Social media marketing strategies for tourism during the COVID-19 pandemic appeared first on David's Been Here.

from David's Been Here https://davidsbeenhere.com/2020/05/04/social-media-marketing-strategies-for-tourism-during-the-covid-19-pandemic/
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